A TO B - Early Career Music Conference

Name: A TO B - Early Career Music Conference — Tyne and Queer
Start: 2026-06-20T09:00:00+0100
End: 2026-06-20T17:00:00+0100
Location: City Hall Sunderland

Saturday 20 June 2026
09:00 17:00

City Hall Sunderland Plater Way Sunderland, England United Kingdom (map)

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A to B - Sunderland's Music Conference - WE MAKE CULTURE
A full day of music industry panels, practical workshops, live music and interactive sessions — all in the heart of Sunderland.

A to B brings together world-class music professionals, practical workshops, live music and honest conversations about building a creative career today. Whether you’re an emerging artist, producer, DJ, student, freelancer or simply passionate about music, there’ll be something for you.

Across the day, you’ll be able to:

Hear from 2x Grammy Award-winning producer and mixing engineer Eduardo De La Paz, whose credits include Florence + The Machine, Self Esteem, Noel Gallagher and New Order
Take part in hands-on workshops, including DJ sessions and practical music industry skills
Explore careers in performance, production, live events, touring, sync and more
Join discussions on topics like social media, collaboration and building a sustainable creative career
Connect with local organisations, artists and opportunities through networking sessions and pop-up stalls
Enjoy live performances throughout the day
Full programme coming soon.

A to B is open to anyone aged 16+, with no upper age limit. Free refreshments and lunch will be provided, with plenty of opportunities to meet other musicians, creatives and music lovers throughout the day.

Part of Sunderland Summit Week and Sunderland’s Year of Music, A to B is delivered by We Make Culture, Sunderland Music City, Music Connects Sunderland and The Bunker, with support from the North East Combined Authority.

Learn more

Schedule:

9:00AM - Registration & Arrival

9:45AM - Keynote Speech: What Makes A Music City?

10:00AM - Local Music Scene Docu-film by Second Draft (feat. Claudia)

10:20AM - Performance by Local Rapper Orton

10:30AM - Panel 1: Do I Really Need Social Media? Building Community as an Artist

11:30AM - Panel 2: "How Do I Get My Music on TV?" - Careers in Music Sync

12:15PM - Lunch & Networking Marketplace

2:15PM - Panel 3: Session Musicians: Life on the Road

3:15PM - Special Guest Session: Inside the Mix with Grammy Award-Winning

Producer Eduardo De La Paz (feat. Audience Q&A)